Our story is simple; we create unforgettable experiences.

Unseen Heroes began in California in 2008. Over the last 8 years, we've built an award winning reputation for using our expertise in events to transform unexpected city spaces into rich environments for the community to connect. 

Our goal is to show love to our city by creating vibrant third spaces that stimulate economic development for local businesses, entrepreneurs, designers, artists, makers, farmers, and chefs. All the while providing an unforgettable experience for the attendee. 

We have successfully curated these spaces throughout Northern California as a way to enhance neighborhoods, rally civic pride, and attract thousands of visitors on a monthly basis.



Maritza Davis


Roshaun Davis   Co-Founder

Roshaun Davis



Creative Entrepreneurs / Creative Developers

When it comes to creating an unforgettable experience, Roshaun and Maritza Davis, founders of Unseen Heroes-an award-winning event marketing agency, are widely known to have it down to a science. And with their urban aesthetic, meticulous execution, and deep connection with the community, it is clear why the duo is becoming the go to agency for creative solutions in the lifestyle and culture space. Unseen Heroes’ colorful and uniquely curated events carry the perfect amount of creativity, vibrant visuals, and a vibe that is always original and inviting. Unseen Heroes event experiences include: GOOD: street food + design market (2012 American Planning Association Local Vision Award Winner)- a pop up market that provides over 50 regional designers and makers with a platform to sale their products, GATHER: Oak Park – inspired by the warm California nights and the emerging trend of the food culture, this monthly block party is a take on the city as a dining table, and DISPLAY: California – the first revolving pop up shop on the west coast that changes store design and merchandise every six to eight weeks. Since conception in 2008, Roshaun and Maritza have established a 1,500 sqft headquarters in Oak Park-one of Sacramento’s hot spots, added five staff members to their team, and are known throughout the region as two of the most influential people in the creative industry.



Greg Traverso   Art Director

Greg Traverso

Art Director

Rachel Sprinkle- Strong  Director of Operations

Rachel Sprinkle- Strong

Director of Operations

LILI AVILA   COMMUNICATIONS Manager || Project Manager


COMMUNICATIONS Manager || Project Manager

Renée Ferro  JR. Graphic Designer

Renée Ferro

JR. Graphic Designer

Nichelle BURNETT  Retail MANAGER

Nichelle BURNETT